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Pricing

Typical ranges in US dollars, so you can plan before we talk. The same numbers drive the estimate calculator; a fixed quote follows once the scope is agreed.

ServiceSmallTypicalLarge
Website design & buildone-time$900 – $2,100$1,500 – $3,500$3,000 – $7,000
Web app developmentone-time$3,000 – $7,200$5,000 – $12,000$10,000 – $24,000
Software designone-time$1,500 – $3,600$2,500 – $6,000$5,000 – $12,000
Ongoing SEOper month$500 – $1,100$800 – $1,800$1,600 – $3,600
Google Ads managementper month$350 – $900$600 – $1,500$1,200 – $3,000
Digital marketingper month$550 – $1,300$900 – $2,200$1,800 – $4,400
Analytics & conversion tracking setupone-time$700 – $1,800$1,200 – $3,000$2,400 – $6,000
Technical SEO auditone-time$900 – $2,500 depending on templates, languages and JavaScript rendering

Google Ads management excludes ad spend. Prices exclude VAT where it applies.

What moves the price

  • Size

    Number of pages, templates, languages, forms or integrations. The calculator's small, medium and large map to this.

  • Starting point

    Fixing a broken setup or migrating an old site takes more work than starting clean, and sometimes less.

  • Content

    Whether copy, images and data are ready or have to be produced.

  • Speed

    A priority timeline adds 25% to one-time work, because other projects move to make room.

Questions

Is ad spend included in Google Ads management?

No. You pay Google directly for clicks; the management fee covers strategy, setup, optimisation and reporting.

Why ranges instead of fixed prices?

Two websites with the same page count can differ a lot in work. The range shows where most projects land; you get a fixed price once the scope is written down.

How do I pay?

One-time projects are usually split into a deposit and a final payment on delivery. Monthly services are invoiced monthly.

Can I start small?

Yes. An audit or a tracking setup is a good first project: it is fixed in scope and shows what the rest would involve.

See your own range.

Pick the services you need and get a price range in a minute. You'll get a reply within one business day.