Google Ads management based on real conversions
Google's bidding is only as good as the conversions you feed it. We fix tracking first, then run Search and Performance Max campaigns against real leads and sales, with a flat fee, weekly checks and an account that stays yours.
Get an estimate- Timeline
- Monthly, 3-month minimum
- Typical price
- $600 – $1,500 / month
Flat management fee by account size and number of campaigns. Ad spend is paid to Google directly and is not included.
This is for you if
- You spend on Google Ads but can't tie the spend to leads or revenue.
- Smart bidding underperforms and you suspect it is optimising for the wrong conversion.
- You want a specialist managing the account instead of an agency account manager rotating every few months.
What you get
Account audit
Structure, search terms, bidding, conversions and wasted spend reviewed before anything changes.
Conversion foundation
Primary conversions set on real leads or purchases, with enhanced conversions where possible.
Campaign build or rebuild
Search campaigns grouped by intent, Performance Max with clean asset groups and brand exclusions where they matter.
Ongoing optimisation
Search terms and negatives, bids, budgets, ads and landing pages reviewed every week.
Monthly report
Cost per lead, conversion value and what changed, in plain language.
Your account, always
Everything runs in your own Google Ads account and you pay Google directly.
How it works
- Step 1
Audit
Read-only access to review the account and tracking.
- Step 2
Fix tracking
Make sure each lead or sale is counted once and reaches Google Ads.
- Step 3
Launch
Rebuild or adjust campaigns with a clear test plan.
- Step 4
Optimise
Weekly work, monthly report and call.
Not included
- Ad spend
- Video production
- Landing page builds (available as a separate project)
Questions
What budget do I need?
Enough for Google to see conversions regularly. For lead generation that often means a few thousand dollars a month; below that, we focus on tight Search campaigns rather than Performance Max.
Do you charge a percentage of ad spend?
No. A flat fee keeps the incentive on results rather than on spending more.
Can you work on an existing account?
Yes. Keeping the account history is usually better than starting again, unless the structure makes optimisation impossible.
Start with an estimate.
Pick the services you need and get a price range in a minute. You'll get a reply within one business day.