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GA4 setup service

A default GA4 install counts page views and little else. We configure the property properly, track the actions that matter to your business as key events, connect consent and Google Ads, and hand over a short document explaining what every event means.

Get an estimate
Timeline
3–7 days
Typical price
$700 – $1,500

Fixed price, set after a short review. A single site with a contact form sits at the low end; ecommerce or several domains at the high end.

This is for you if

  • GA4 is installed but nobody trusts or uses the reports.
  • You need leads, calls or purchases tracked as key events.
  • You are launching a new site and want analytics right from the start.

What you get

  • Property settings

    Data retention set to 14 months, internal traffic and unwanted referrals filtered, cross-domain measurement where needed.

  • Key events

    Forms, calls, email clicks, bookings or purchases tracked once each and marked as key events.

  • Tag Manager setup

    GA4 deployed through Google Tag Manager with a clear naming convention.

  • Consent Mode v2

    Consent signals from your cookie banner passed to Google tags.

  • Integrations

    Google Ads and Search Console linked, and the free BigQuery export enabled if useful.

  • Documentation

    A one-page event reference and a short walkthrough of the reports that matter.

How it works

  1. Step 1

    Review

    Check the current property, tags and site.

  2. Step 2

    Configure

    Set up the property, Tag Manager and events.

  3. Step 3

    Test

    Verify every event in DebugView and Tag Assistant.

  4. Step 4

    Hand over

    Documentation and a walkthrough call.

Not included

  • Server-side tagging (see conversion tracking)
  • Custom dashboards (see Looker Studio dashboards)
  • Historical data before setup cannot be recovered

Questions

Will my old Universal Analytics data move to GA4?

No. Universal Analytics stopped processing data in 2023 (July 2024 for 360 properties), and its data cannot be imported into GA4. GA4 reports start from the day it collects data.

Why 14 months of data retention?

The default is two months, which limits explorations and year-on-year comparisons. Fourteen months is the maximum for a standard property.

Do I need a cookie banner?

If you have visitors from the EU or UK, generally yes. Consent Mode lets Google tags respect each visitor's choice.

Start with an estimate.

Pick the services you need and get a price range in a minute. You'll get a reply within one business day.